This article addresses one of the biggest frustrations that affiliate marketers have. They find a product that supposedly has a high conversion rate and yet, when they promote it, it doesn’t convert for THEM. Why not? What are they doing wrong? Are they doing anything wrong? Well, I’m going to let you in on a few secrets that I am sure are going to surprise you. After you read this, you shouldn’t have any questions as to why the product you’re promoting isn’t converting.
At the top of the list is the lie. Yes, the lie. See, numbers don’t tell the whole story. Many people will pick a product purely on how popular it is with other affiliates. In the case of ClickBank products, that would be indicated by the gravity score. Well, I have a news flash for you in regard to ClickBank gravity scores. They can be SERIOUSLY manipulated. In other words, a product that LOOKS like it converts well may not convert very well at all. See, gravity only shows how many affiliates made at least one sale in a given period of time. It DOESN’T show how many hops they had to get in order to make that one sale. So the figure, even if accurate, can be very misleading.
But aside from gravity, there is another problem. Let’s assume the gravity is accurate and that the product truly does convert well. Why isn’t it converting for you? Well, there are several possible reasons. I won’t go over all of them but I will tackle the two main ones. First, there is the quality of your traffic. Where are you showing the offer? I can tell you from experience that there are certain methods of promotion that will bring you tons of eyeballs to your offer but almost no sales. And then there are other methods that, while they don’t bring nearly as many views to your offer, convert much better. So you have to look at the quality of your traffic.
Assuming the traffic is good and targeted well to your offer, there is still one more problem. See, affiliate marketers are at a bit of a disadvantage. The offer they’re showing to their prospects is the same offer that every other affiliate is showing. There is no difference. So buying from you specifically becomes a crap shoot. Let’s face it…what are you providing to the prospect that every other affiliate ISN’T providing? If you can’t come up with something for an answer then you are seriously hurting your chances to convert.
Ultimately, you need to learn some affiliate marketing advantages that will give you the edge over the competition and turn those great converting products into great converting products for YOU. In my signature, you can get some more info on this subject.
If your product isn’t converting, yes, it may be the product’s numbers are a lie or at least a misrepresentation of reality. But it also may be simply that you don’t have an edge over other affiliates.