I had a colleague venting about his frustrations…
My response… Me too.
I sent out 963,000 emails the other day. Earnings directly attributed to those promotions: $2.10
But… 40 minutes of consulting with someone that contacted me on Live-chat: AIOP sign-up – monthly residual TDL signup – monthly residual CMA upgrade – one-time
Another offline Live-chat query: Potential WP Silver membership – monthly residual
The emails may stimulate site visits, that then display Live-Chat, but the sales are directly attributable to Live-Chat interactions
I have that code on every safelist I own, every landing page, and Worldprofit page. I was considering switching back to MyLiveChat (free version) but the one Silver sale pays for WP Live Sales Chat. That integration makes it worth it.
If I can talk or directly communicate with someone, my results are clearly better than email marketing. I am a good consultant, and good listener, but by "marketer" standards, a poor salesman because I don’t go for the jugular or close the "big" sales. I’m here for the "long game".
Email gets them to the table. Direct communication is the waiter that tells them the specials and convinces them to order appetizers and dessert. Sometimes they only order water and a baked potato, but they THINK about the entree, and on next visit, order a hamburger, and eventually come back to order the steak… or not. I create a following that eventually results in sales. So… I guess I’m good at selling RELATIONSHIPS, and not STUFF.
If not for all the tools: landing pages, magic list builder, lead magnet, sales chat; the traffic sources, incentives and EVERYTHING from WorldProfit that I use and integrate into everything I do EVERY DAY, this would not be possible.