Internet users need a viable method of locating the sites related to their information needs. There are thousands of sites and many add to the volume every day. You could add latest content, improve the aesthetics of the site and make it more easily navigable. Yet, there is no way someone would find anything about your site unless you submit links to your site to web directories.
Directory submission is an important element of making your website more approachable on the Net. A directory is an Internet resource of related links that could have useful information for the user. Directories were in vogue long before search engines happened. Despite the preference for search engines, directories retain their popularity.
The main advantage of web directories is in providing good rankings on search engines. Out of the many parameters that search engines use to rank your site, links to the site are most relevant. Naturally, more the links, better the ranking.
The relationship between directory submission and search engine rankings is akin to a referral plan. The site with more referrals through links in several directories gets a higher rank. The crawling spider mechanism of the search engines is effective in locating the links for exact keywords related to a topic.
Search engines crawl through the links and add the site pages to their index. Therefore, your site is ranked automatically. For a new website, this could be an easier method of finding a place in the search engine listings. Registering with the search engines could be difficult and or expensive for a start up. But, getting noticed through directory submission is the ideal choice in such cases.
Directory submission is an ethical way of building the marketing plan for your website. Search engines have a serious view on the reciprocal links that is used as a fraudulent method of building link pages. On the other hand, one-way links into directories help search engines reach your pages quickly.
Another great factor in favor of submitting to directories is the specific target of keywords or phrases that can be achieved. Directories allow links to the site with keywords describing your site. Therefore, search engines rank the site higher than other for the given terms.
Cost wise too, directory submission is advantageous. Most directories are free to submit to. It therefore makes business sense to submit to as many directories as possible.
Whether you approach the directories yourself or use directory submission services, you need to keep a few points in mind:
1. Maintain quality content. Most directories have editorial discretion to reject content they feel objectionable, namely, child pornography, libel, infringing on intellectual property rights or abetting illegal activity.
2. Do not submit sites that contain overlapping or repetitive content under different URLs. Also do not provide links to sites that direct to another address.
3. Do not submit ‘Under construction’ sites.
A web directory is intended to be a library for the users. It is therefore the responsibility of the webmasters and developers to cooperate with the editors of directories so that the users get quality and reliable information.