Developing an E-Mail Newsletter

The creation of a newsletter is a serious decision because initiating one without the infrastructure and commitment to sustain it can wind up doing more harm than good. Your e-mail newsletter, once launched, will create an expectation among recipients and if you fail to deliver on that expectation it could lead to a backlash as your customers cll your reliability or commitment into question. The infrastructure you need includes content sources, graphic sources, and the e-mail capacity to send the newsletter. The commitment is eased when you create a timetable that details when the content needs to be concluded, when the graphics need to be completed, and when the newsletter needs to be edited and then ultimately sent.

In choosing your send date, you need to think about the other newsletters your readers are likely to receive and make sure that you do not become just one more newsletter in their inboxes. We recommend you send it during a time of the month when there is traditionally less traffic. For example, Tudog sends its e-mail newsletter at the end of each month because most of our competing newsletters are sent either at the beginning or middle of the month. We have found that this increases our readership by approximately 20%.

The construction of a successful newsletter has 6 phases. They are:

1. Content
The newsletter you send stands or falls on the relevance and quality of the content you incorporate. If your website is meant to entertain you content needs to be entertaining. If it is meant to educate, your content better be educational. Tudog does not believe in using the newsletter for self-promotional purposes, as we think that readers rapidly grow tired of reading commercials and self-serving material. There are other forums to engage in self-promotion. Your newsletter is a service to your customers and needs to be written from the perspective of what they need, and not from the view of how it can serve you. By having your newsletter serve your customers, it will ultimately serve you too.

2. Frequency
You need to decide how often you are going to issue your newsletter. There are two primary considerations that need to make up the decision. The first is how often your customer base would engage you newsletter. If your sector is flooded with newsletters, you may conclude that there is an excess of reading material and that a quarterly newsletter is appropriate. Conversely, you may notice that there is both an absence of other newsletters and a hunger for information, leading you to conclude that a bi-weekly newsletter would provide you with an excellent opportunity. The second consideration is your internal capacity. You do not want to create an expectation for a newsletter that exceeds your production capacity. How many newsletters you are able to release each month needs to be the underlying driver to the decision how often your newsletter is released.

3. Design
How your newsletter looks is crucial not only because it represents your company, but also because it could determine how people receive the newsletter and whether or not they are drawn to read it. A well designed newsletter includes a clear delineation of all areas of content, integrated, relevant images, and an identity that is consistent with your company’s identity. It is important that you view your newsletter as an extension of your company and that its personality is representative of the image you transmit to your sector.

4. Database
Your database is the list of people to whom you send your newsletter. Your list should be extracted from your client/customer base, prospective clients/customers, and your sector influencers. You should make sure that everyone receiving your e-mail newsletter either requested it or has a way to be removed from your list (clearly and easily marked in your e-mail). Your newsletter can be sent via snail mail, but the costs of printing and postage make e-mail a much more realistic and cost effective often. Using e-mail, you are able to send your newsletter as HTML, text, or in PDF format. You should pick your format based on customer preferences. Tudog uses PDF after our inquiries indicated that our clients were most interested in receiving our newsletter in that format. You clients/customers may prefer a different format, but it should be noted that the content, design, and frequency are not influenced by format.

5. Marketing
Your newsletter needs marketing support so that it can reach out to a wider audience and better serve your company as a marketing tool. The support it receives can be as simple as being listed on your website (with a sign-up option) to advertising and special attention. Tudog markets its website by permitted reprints of our articles in magazines and other newsletters, drawing attention to the company, our expertise, and that our newsletter offers continuing exposure to the ideas and hints we publish.

6. Testing
We recommend that you test your newsletter before you send it out to your widest audience so that you can benefit from the feedback of your test group and ultimately send out the best newsletter possible. You should pick a random group of people (between 50-200) to send your newsletter to, alongside a brief questionnaire asking for reviews on your look and content. Once you have their responses and incorporate some of their comments, you will know your newer version is close to the needs and wants of your target market.

Your e-mail newsletter is an excellent way to reach out to and become meaningful to your clients/customers. Embark on an e-mail newsletter only if you have the resources and commitment to sustain it. Done properly, it is a powerful and continuing tool for exposure and reinforcement of your expertise.

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10 Powerful List Building Techniques

The lifeblood of any Internet marketer is their list. If you have an opt in email list then you are sitting on piles of cash, if you properly use your list then your earning potential is very high.

As many people ask “How do I build a list?” the following points describes some of the best ways for building your email list.

1) Newsletter / E-zine

We are in the Information Age and so people are desperate for information. Everyone is so busy with their lives they don’t have time to find the information for themselves. Publish a newsletter in your niche that is full of valuable content and you will get people flocking to you to sign up.

2) E-Courses

People are hungry for information, so a free e-course will persuade people to part with their email address. Create at least a seven part course that is delivered every few days into their inbox. Of course, the e-course also subtly sells your product!

3) Articles

Write articles and distribute them to article directories. Include your newsletter sign up in the resource box and if you have provided good quality content, you will get the visitors who will sign up to learn more.

4) Free Books

A free e-book is an excellent way to build your list. It doesn’t have to be an epic tome, just valuable information that people will exchange their email address for. You can write one yourself or get one ghostwritten for you. Make sure though that it is information that your visitors will want to have, and make sure you have included links to your products and sites in the book. You can also include affiliate links to further maximise your earnings.

5) Free Membership Site

Creating a free membership site is an excellent way to get people’s email addresses. Offer valuable content for free but only to signed up members. You can then upsell them other products or other levels of membership with more products and more resources available to them.

6) Squeeze Page

A squeeze page is a pre-sales letter page where you capture a person’s email address before they move on to view your sales letter. This is reportedly very effective and you can also personalise the sales letter with their name or other details from the squeeze page.

7) Pop Up

Pop up windows, particularly unique and different windows, can be very effective at persuading people to sign up for your newsletter. These can either pop up as the visitor enters your site, or when they leave, reminding them to sign up for more information.

8) Viral Marketing

Viral marketing is where you give away something of value that people want to pass to all their friends. It may be a video, a book, a game or anything similar. However, whatever it is, it has your web address in it so people can come and sign up to your newsletter and get more info.

9) Free Giveaways

A very popular new method of list building are the big Internet giveaways where lots of people submit products that are available for free in exchange for a newsletter sign up. These are excellent ways to rapidly build your list – though be aware that freebie seekers may not make for the most responsive of lists.

10) Sign up bonuses

Offer your visitors a bonus if they sign up for your newsletter, e.g. “20% off XYZ for readers” or a number of e-books or reports that will be of interest to them.

Using these 10 simple strategies you can build your list and then leverage their earning power.

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4 Essential Things To Build Your Email List

Internet marketing may have developed a rapid surge for the past few years. As more internet based businesses are being established, you need to develop new marketing skills and knowledge to keep up with the competition and to cope with the changing in Internet business world.

The demand for Internet marketing tips and techniques have grown significantly and new strategies of online marketing has been born, one of them is Opt-in email marketing, also known as permission marketing. Believe it or not, this technique can spread the word about your sites subsistence in a very cost free and effective way.

Opt-in marketing requires the permission of customer before you are allowed to send or promote any marketing materials, usually in newsletters form delivered via e-mail. The more targeted opt-in marketing mail is sent, the more chances there is to generate sales and more sales. To do this, you must build a list of all those who are interested in your niche and wants to subscribe to your opt-in marketing list.

From your list, you will get your targeted customer, this is a good list since they already have shown interest in what you have to show and sell since they have willingly signed in for your list. These are the people who have liked what they have seen in your site and have decided they want to see more and maybe even purchase what ever product or service your site has to offer.

Many people would think that building their lists would take hard work and a lot of time to build and collect names and addresses. This is not so, it takes a bit of patience and some strategies but in doing this list, you open your site and your business to a whole new world of target market. Take the effort to take your business to a new level, if traffic increase and good profits are what you want, an opt-in list will do wonders for your business venture.

There are many sources and articles in the internet available for everyone to read and follow in building a list. Sometimes they may be confusing because there are so many and there different ways. Different groups of people would have different approaches in building an opt-in list, but no matter how diverse many methods are, there are always some crucial things to do to build your list. Here are four of them.

1) Put up a good web form in your site that immediately follows the end of your content. While some may say this is too soon to subscribe for a website visitors application, try to remember that your homepage should provide a quick good impression. If somehow a website visitor finds something that he or she doesn’t like and turns them off, they may just forget about signing up.

A good web form for subscribing to an opt-in list is not hard to do. Just write a simple short statement about how they would like to see more and get updated about the site. Then there should be an area where they could put in their names and e-mail address. This web form will automatically save and send you the data’s inputted. As more people sign in, your list will be growing.

2) As mentioned in the first tip, make your homepage very, very impressive. You need to have well written articles and descriptions of your site. Depending on what your site is all about, you need to capture your website visitor’s fancy. Make your site useful and very easy to use. Do not expect everyone to be tech savvy. Invest in having good programming in your site, make your graphics beautiful but don’t over do it.

Don’t waste your time making the homepage too overly large megabyte wise. Not all people have dedicated T1 connections, the faster your site gets loaded, the better. Go for a look that borders between simplicity and sophisticated knowledge.

3) Provide good service and products. A return customer is more likely to bring in more business. Even then and now, a satisfied customer will recommend a business always. Word of mouth and recommendations alone can rake in more business than an expensive ad. As your clientele roster grows so shall your list. With more members on the list, the more people will get to know about what you have new to offer.

4) Keep a clean and private list. Never lose the trust your customers have entrusted you. If you provide e-mails to others and they get spammed, many will probably unsubscribe to you. Remember, a good reputation will drive in more traffic and subscribers as well as strengthen the loyalty of your customers.

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