Internet Marketing Tips – Viral Marketing 101

Viral marketing is one of the most effective forms of advertising anywhere. If you don’t know what it is or how to do it, this article will show you how and give you probably the greatest example of viral marketing in the history of this planet.

I can’t believe it when people ask me if viral marketing really works. Do you know what the most successful form of viral marketing in the history or mankind was? Well, I’ll tell you later. For now I’ll just let you think about that for a while and come up with an answer.But the purpose of this article is to give you some solid techniques for viral marketing that work like gangbusters.

The first thing you want to do, whatever niche you’re in, is get your rear end over to a forum for that niche. Start talking about things. Talk about what you do. Help other marketers or other members. Become a presence. Eventually, people are going to start talking about you. When that happens, they’ll start checking out your web site. Most forums do allow web site links in your signature. Make sure that yours is filled in.

The next thing you want to do is put together a brief ebook or report on your topic of interest and just give it away. That’s right, give it away. Go to one of those sites where you can download free ebooks. There are tons of them on the Internet. Just go to Google and do a search for “Free eBook Downloads” and you’ll find them. Upload your ebook or report there. Make sure you have income generating links in the book. Over time, as the downloads of your book increase, you will begin to see some sales, just because you uploaded a book to this site. Upload it to multiple sites and you’ll make more sales.

Okay, I’m now going to tell you what the most successful form of viral marketing was of all time. A few guys got together and decided that they were going to spread the word of this great thing. They were real ambitious. They were determined to spread it everywhere, all over the world. And they were going to do this one person at a time. That’s right. They’d tell one person and that person would hopefully tell somebody else. This all started with about 11 guys. By the time you’ve read this article, the word on this great thing had spread to billions of people. In case you’re wondering, I’m talking about Christianity. But you knew that all along from the very beginning, didn’t you.

Viral marketing…It works.

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Benefits Of Ezine Publishing

On the Internet, it is very possible to make money without selling any product. One way of doing so is through starting your own eZine, also known as an electronic newsletter.

In a nutshell, you send out your eZine issues on a periodical basis to your subscribers. The good part is that you have a flexible choice in automating the process of sending out your eZine issues for you or manually sending them on a periodical basis.

As an eZine publisher, not only can you easily achieve the benefits a conventional newsletter publisher enjoys without having to chop down several trees in the process, you can easily and conveniently spread your marketing influence and expertise to your base of subscribers from the shoes of an ordinary individual.

In other words, you do not have to invest in expensive printing equipment, brick and mortar business, and hiring staff just to run your own newsletter publication, resulting in a lot of time, money and effort saved.

Basically, all you need to start your own eZine are an auto responder and broadcast feature to go with, enabling you to reach out to your massive subscribers whom you can regard as your prospects, too.

All in all, if you do not have the commitments of creating your own product for sale, then publishing your own online newsletter can be one of the wisest decisions you will ever make, given the benefits of impressive marketing power and influence it can offer to you.

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Benefits Of Directory Submission

Internet users need a viable method of locating the sites related to their information needs. There are thousands of sites and many add to the volume every day. You could add latest content, improve the aesthetics of the site and make it more easily navigable. Yet, there is no way someone would find anything about your site unless you submit links to your site to web directories.

Directory submission is an important element of making your website more approachable on the Net. A directory is an Internet resource of related links that could have useful information for the user. Directories were in vogue long before search engines happened. Despite the preference for search engines, directories retain their popularity.

The main advantage of web directories is in providing good rankings on search engines. Out of the many parameters that search engines use to rank your site, links to the site are most relevant. Naturally, more the links, better the ranking.

The relationship between directory submission and search engine rankings is akin to a referral plan. The site with more referrals through links in several directories gets a higher rank. The crawling spider mechanism of the search engines is effective in locating the links for exact keywords related to a topic.

Search engines crawl through the links and add the site pages to their index. Therefore, your site is ranked automatically. For a new website, this could be an easier method of finding a place in the search engine listings. Registering with the search engines could be difficult and or expensive for a start up. But, getting noticed through directory submission is the ideal choice in such cases.

Directory submission is an ethical way of building the marketing plan for your website. Search engines have a serious view on the reciprocal links that is used as a fraudulent method of building link pages. On the other hand, one-way links into directories help search engines reach your pages quickly.

Another great factor in favor of submitting to directories is the specific target of keywords or phrases that can be achieved. Directories allow links to the site with keywords describing your site. Therefore, search engines rank the site higher than other for the given terms.

Cost wise too, directory submission is advantageous. Most directories are free to submit to. It therefore makes business sense to submit to as many directories as possible.

Whether you approach the directories yourself or use directory submission services, you need to keep a few points in mind:

1. Maintain quality content. Most directories have editorial discretion to reject content they feel objectionable, namely, child pornography, libel, infringing on intellectual property rights or abetting illegal activity.

2. Do not submit sites that contain overlapping or repetitive content under different URLs. Also do not provide links to sites that direct to another address.

3. Do not submit ‘Under construction’ sites.

A web directory is intended to be a library for the users. It is therefore the responsibility of the webmasters and developers to cooperate with the editors of directories so that the users get quality and reliable information.

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