A question that many product creators ask is this. “Should I create one product or many products?” That’s actually a very good question, and there are pros and cons to both models. But more importantly than the pros and cons there is the need. Do you really NEED to create more than one product? After all, if you could make a million dollars a year off of just one product, why bother creating others? Well, let’s take a look at this issue and see what we come up with.
Let me start off by saying that I create many products. The reason, however, is not the same reason that most people create many products. See, many product creators create more than one product because the life span of each product they create is limited, meaning that it will sell for a certain length of time and then, after a while, will either stop selling or sell so little that they have to come up with something else. I, on the other hand, create many products because I provide info for a number of different niches and/or sub niches. It’s called going wide rather than going deep, which I do as well. I guess you can say I am quite diversified.
So the question is, what do YOU want to do? More importantly, what do you NEED to do to continue to earn a consistent income? Well, if you’re somebody like the guy who created the product “Magic Of Making Up”, which happens to be in the relationships niche, you probably don’t have to create anything else to keep making a steady income. That product is near the top of the Clickbank marketplace, has tons of affiliates promoting it, and I am sure is making the author a very nice living. More importantly, relationship products are evergreen. People are ALWAYS going to need help with relationships. So the product should always sell. If you have something like THAT…then you really don’t need to create anything else, not that you can’t.
But if you have the latest “make money online” eBook based on some new tactic using some obscure social networking site, then odds are that one day that method will become saturated or just not bright and shiny new anymore and sales for the product will slow to a trickle. In the case of products like that, you will probably have to come up with something new if you’re going to stay in that niche. Products like that are NOT evergreen. They’re good for a short run, will usually make you good money during that time, but eventually, they die out.
Look at a company like Aweber. They’re an autoresponder service. Do you really think that the owner has to create anything else other than that service? I can only imagine how many customers he has. That’s a perfect example of an evergreen product. People will ALWAYS need an autoresponder service if they’re going to build a mailing list.
So you need to look at what it is you’re doing and realistically determine if the product you’re going to create or have created is one that can sell for a life time or at least close to it. If not, then you might want to consider creating other products now or down the road.