A lot of people are under the impression that if you create a product, it has to be completely finished before you can release it to the public. While this is the norm, it doesn’t have to always apply. In this article, I’m going to give you an example of a product that can actually be finished long after the initial sale, using one of my own products as an example. I think you will get a lot out of this article.
Just recently, I released my first big product in about three years. The main part of the product, which customers got upon delivery, was a six volume PDF set. However, there was more to the product than just the PDFs. There are a series of videos that are going to be released over the course of the next six months. This was actually the main selling point of the product as many of the videos will be custom made to the customers’ requests.
Okay, there are pros and cons to this kind of product creation model and I will go over them both here. You need to be aware of these before you jump into this kind of product creation model. Yes, there is a downside that many people don’t think about. They only concentrate on the positives. This can be a recipe for disaster.
The pros are obvious as the day is long. By releasing a product where you have weeks or even months to complete it before final delivery, or in the case of my product, staggered delivery, you can take your time with the product. You don’t have to kill yourself to get it done. This actually makes it so that you can concentrate on making the best product possible because of the fact that you don’t have to rush through it.
However, there is a major downside to this…something most people don’t want to think about. What if something, God forbid, happens to you and you can’t complete the product? Your customers have already paid for it and are going to be more than just a little upset that they’re not going to get complete delivery, if they got any delivery at all depending upon how much of the product you initially got done. In the back of my mind, I know I have to keep myself alive and well for at least the next six months. Now, while I’m no old man at 53, let’s face it…stuff happens. I could get hit by a truck tomorrow.
So before you consider creating a delayed product release, please keep this in mind that the people who paid for it are going to expect full delivery at some point in time.